12/14/2023 0 Comments Launchpad For Fashion Dreamers wwd![]() The newspaper famously sparred with Hubert de Givenchy, Cristóbal Balenciaga, John Weitz, Azzedine Alaia, Perry Ellis, Yves Saint Laurent, Giorgio Armani, Bill Blass, Geoffrey Beene (four times – the first over Lynda Bird Johnson's White House wedding dress design which Beene promised to keep secret until the wedding day, and later over the size of an ad in another of Fairchild's publications Beene's allowing a rival publication to photograph his home and a WWD reporter Beene did not like), James Galanos, Mollie Parnis, Oscar de la Renta, and Norman Norell (who was demoted from "Fashion Great" to "Old Master" in the journal's pages), among others. When a designer's statements or work offended Fairchild, he would retaliate, sometimes banning any reference to them in his newspaper for years at a stretch. Under Fairchild, the company's feuds were also legendary. Fairchild was publisher of the magazine from 1960 to 1996. "I have learned in fashion to be a little savage", he wrote in his memoir. He even sent reporters to fashion houses disguised as messengers, or had them observe designers' new styles from windows of buildings opposite fashion houses. After two couturiers forbade press coverage until one month after buyers had seen their clothes, Fairchild published photos and sketches anyway. Fairchild also played hardball to help his circulation. He turned his newspaper's attention to the social scene of fashion designers and their clients, and helped manufacture a "cult of celebrity" around designers. Fairchild, who became the European bureau chief of Fairchild Publications in 1955 and the publisher of WWD in 1960, improved WWD 's standing by focusing on the human side of fashion. Reporters for the publication were sometimes assigned to the last row of couture shows, but the publication gained popularity by the last 1950s. Edith Rosenbaum Russell served as Women's Wear Daily 's first Paris correspondent. The publication quickly acquired a firm standing in the New York clothing industry, due to the influence of its first advertisers. WWD was founded by Edmund Fairchild on July 13, 1910, as an outgrowth of the menswear journal Daily News Record. In 2017, it announced it would ramp up its focus on digital, reducing its regular print schedule further and opt instead to publish print issues only during fashion weeks and certain other events. In April 2015, the paper switched from a daily print format to a weekly print format, accompanied by a daily digital edition. ![]() WWD is the flagship publication of Fairchild Media, which is owned by Penske Media Corporation. Its readership is made up largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites and trend makers. It provides information and intelligence on changing trends and breaking news in the men and women's fashion, beauty and retail industries. ![]() ![]() Women's Wear Daily (also known as WWD) is a fashion-industry trade journal often referred to as the "Bible of fashion". ![]()
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